Talento Chocolate: Nestlé Redesign and Innovation Challenge
Nestlé’s Brazilian marketing team invited us to reimagine their iconic chocolate brand, Talento. The challenge involved developing a new visual identity, redesigning the packaging for two chocolate variants, and creating an additional innovative element to enhance the brand’s relevance.
Our group focused on representing the diversity and individuality of the Brazilian population by designing four unique graphic elements that celebrate different personalities. This concept aimed to strengthen Talento’s emotional connection with consumers while staying true to its heritage.
We were honored to present our project to Nestlé’s marketing team at their São Paulo office, where our proposal stood out for its creativity and strategic insight.
Current packaging
vs
Suggested redesign
Innovation
As part of the challenge, we introduced a new brand element: the slogan “Talento não tem forma” (“Talent has no shape”). To bring this concept to life, we redesigned the chocolate pieces themselves, breaking away from the traditional square shape and giving them forms inspired by our new graphic elements. This innovation not only aligned with the brand’s new visual identity but also offered consumers a more engaging and personalized experience.
